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Hongfei Li

Assistant Professor

Chinese University of Hong Kong

Biography

Hongfei Li is an assistant professor from the Department of Decisions, Operations and Technology (DOT) at the School of Business, Chinese University of Hong Kong (CUHK). Before joining CUHK, he received his Ph.D. from the School of Business at the University of Connecticut and his B.S. and M.S. from Renmin University of China in Beijing.

His current research focuses on three main streams:

  • Business analytics in emerging online platforms
  • Applications of artificial intelligence and machine Learning
  • Statistical methodology

His work has been published at top-tier academic journals such as Information Systems Research (ISR), Journal of the Association for Information Systems (JAIS), Decision Support Systems (DSS), and ACM Transactions in MIS (TMIS). He has extensive teaching experience in the MIS domain such as Business Information Systems, Computer-based Information Systems, Econometric Theory and Application, Advanced MIS Research Seminar, and Database and Big Data Management. He is interested in teaching technical courses related to mathematics, statistics, econometrics, and computer language in business application.

Experience

 
 
 
 
 

Ph.D. in Business Administration

School of Business, University of Connecticut

Aug 2015 – Aug 2020 Storrs, CT, USA


  • Dissertation: “Essays on Emerging Risk-Reduction Strategies in Online Marketplaces for Professional Services”

  • Advisor: Jan Stallaert, Xinxin Li, Jing Peng

 
 
 
 
 

M.S. in Information Science

School of Information Resource Management, Renmin University of China

Sep 2013 – Jun 2015 Beijing, China


  • Thesis: “An Empirical Study on the Factors of Mobile Online Game Players’ Continuance Participating Based on Extended ECM-ISC”

  • Advisor: Liqing Wang

 
 
 
 
 

B.S. in Information Systems

School of Information Resource Management, Renmin University of China

Sep 2009 – Jun 2013 Beijing, China


  • Thesis: “An Empirical Study on the Affecting Factors of College Students’ Self-disclosure on Social Network Sites” (Outstanding Bachelor Thesis Award)

  • Advisor: Ming Ren

Projects

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Analyzing the Online Word of Mouth Dynamics: A Novel Approach

This paper puts forward a novel approach to deal with unstructured data under social media context.

Face Prediction for Cosmetic Surgeries

This paper adopts generative adversarial networks to perform face prediction.

Online Diaries and Professional Service

This paper studies a novel form of eWOM, online diaries.

When More is Less: The Effect of Add-on Insurance on the Consumption of Professional Services

This paper studies a risk-reduction strategy and its spillover effects.

Presentations

Online Diaries and Professional Service

Online diaries, series of posts generated by consumers in chronological order to record their post-consumption experience over time, …

The Impact of Ex post Risk-Reduction Mechanism on Online Sales: Evidence from Complications Insurance for Cosmetic Surgeries

The perceived risk of professional services (e.g., education and surgeries) is typically much higher than that of commodity goods, due …

Teaching

Workshop in Neural Networks

The main contents of this workshop include the basic knowledge of neural networks such as model representation, cost function, back-propagation, convolutional neural networks, and generative adversarial networks.

Business Information Systems (OPIM 3103)

The main contents of this course include: 1) the introduction to Microsoft Excel and the design of spreadsheets to enable efficient decision making in business situations, through hands-on learning activities; 2) The introduction to basic knowledge of databases, the design of databases, and database tools such as Microsoft Access to enable efficient data management and reporting in business situations, again through hands-on learning activities.

Operations Management (OPIM 3104), Summer

The main contents of this course include decision-making tools, forecasting, project management, inventory management, and linear programming.

Operations Management (OPIM 3104)

The main contents of this course include decision-making tools, forecasting, project management, inventory management, and linear programming.

Awards and Honors

Doctoral Consortium Fellow, International Conference on Information Systems (ICIS)

PhD Program-wide Outstanding PhD Scholar Award, $5000

GE Global Research Fellowship, $1500

PhD Program-wide Outstanding PhD Scholar Award, $5000

GE Global Overseas Ph.D. Scholarship, $1500

Peter Shanley Scholarship, $7700

Departmental Outstanding PhD Student Scholar Awards, $2000

Graduate National Scholarship, ¥20000

Japanese-Language Proficiency Test N1

See certificate

Japanese-Language Proficiency Test N2

See certificate

Outstanding Graduates of Beijing

Outstanding Bachelor Thesis

Skills

R

90%

Python

80%

Stata

85%

SQL

95%

Excel

85%

Contact

  • +852 3943 9679
  • Cheng Yu Tung Building, No.12 Chak Cheung Street, Shatin, New Territories, Hong Kong